By Keenan Higgins
Getting scouted for a record deal is a dream for any aspiring musician, and the chances of worldwide success are even greater when signed to a major label like Warner Music Group.
It looks like the next big superstar in the studio might be coming from one of the many historically Black colleges and universities if the WMG HBCU Immersion Program has its way in cultivating the rock stars of the future.
Together with Culture Creators, an organization dedicated to grooming the next wave of innovators in Black culture, Warner is seeking to not only find talent for their ever-growing roster but also teach these students some valuable tools about the industry from multiple perspectives of the biz. A group of 32 have already completed the inaugural program, and applications will be accepted for the next class beginning in January 2023.
