Courtesy of Jackson State University
The Division of University Communications at Jackson State University (JSU) is the recipient of four 2022 dotCOMM Awards, an international competition honoring excellence in web creativity and digital communication. The competition spotlights the role of creatives in the dynamic, constantly evolving web.
“Jackson State University is honored to be recognized amongst our international peers for our work in the web and digital communication landscape,” said Alonda Thomas, JSU associate vice president for marketing and communications. “These four winning campaigns are excellent examples of the teamwork our marketing, digital media, public relations and creative services staff produce in support of the university’s strategic plan to foster an environment of student success.”
JSU received a Platinum Award, the competition’s top honor, for the 2021 JSU Day of Giving video in the event category; a Gold Award in the inspirational category for the “JSU Strong” video; a Gold Award in the event category for the “Virtual High School Day” video; and an honorable mention for “Play ‘The Show’” video in the entertainment category.
“This recognition is special to us because submissions for this competition come from all around the world – more than 130 countries,” said Spencer McClenty, director of communications and digital media. “The fact that we won a Platinum award shows that we have one of the top digital communications teams in the industry.”
The dotCOMM Awards is administered and judged by the Association of Marketing and Communication Professionals (AMCP), one of the largest, oldest, and most respected evaluators of creative work in the marketing and communication industry. Judges are industry professionals who look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry.
“All four campaigns pushed us to think creatively outside the box to effectively reach our audiences during the COVID-19 pandemic, and it’s an honor for our institution to be recognized,” said Tangelia Kelly, Ph.D., director of marketing. “Whether it was reminding our community we are still “JSU Strong” amid the pandemic’s uncertainty, helping attract and recruit high school students through virtual events traditionally held in person, or creating engaging ways to raise funds for the university through digital platforms, our team rose to the challenge. We truly appreciate our students, alumni, faculty, and staff who make our digital storytelling possible.”