By Robyne McCullough
Coppin State University recently launched its In brand awareness campaign, which will support the university in strengthening its brand and reputation as a leader in urban higher education. The In campaign, funded by resources received through the HBCU settlement fund, and created in collaboration with The SAX Agency, will be interwoven throughout academics, student life, athletic events, admissions, and external advertising campaigns. The In campaign is designed to illuminate the extraordinary accomplishments of Coppin State University while deepening pride in the University from members of Eagle Nation, including students, faculty, staff, alumni, and community partners. The campaign also invites prospective students and friends to learn about Coppin State University’s nationally ranked academic programs, championship athletics, engaging student life, and caring community.
“Coppin State University is a dynamic institution, with many opportunities in front of us,” said Coppin State University President Anthony L. Jenkins. “We are a university that continues to reach extraordinary heights, and this brand building campaign comes at an important time. Right now, we are introducing, and reintroducing people to Coppin State University. I am calling on every member of Eagle Nation to join us in going all in as brand ambassadors, and in helping us imagine Coppin State University for the future.”
The In campaign seeks to expand the reach, brand exposure, and name recognition of Coppin State University, and will involve targeted organic and social media content as well as traditional advertising; including radio, television, and billboard ads across Baltimore. The first phase of the campaign also featured a campus kick-off and strategically placed printed and digital displays inside of Baltimore-Washington International Thurgood Marshall Airport, which has welcomed more than 22 million passengers in the past year.
The In campaign will also appear in promotion for signature events, including Coppin State University Homecoming Week, February 12 – 19. The campaign is expected to run through the Spring 2023 semester.
