By Jarrett Carter
Associate Vice President for Auxiliary Enterprises LaNiece Tyree was appointed last month as vice president of the National Association of College Auxiliary Services (NACAS). A trade association supporting business development at two and four-year colleges and universities, Tyree joins its board of directors as the sole representative from a historically Black institution.
She will serve a four-year term of executive leadership in NACAS, beginning this year as vice president, and then in concurrent years as president-elect, president, and immediate past president.
“I am honored to represent Howard University in this position, and to bring the unique perspectives of the university to the conversations fostered by this body,” said Tyree, who joined Howard in March 2022. “I bring a diverse set of skills and experiences to the Board, and I look forward to working with my fellow directors in supporting institutions in my years to come in executive leadership.”
Tyree is a NACAS-certified auxiliary services professional (CASP) with more than 20 years of experience in auxiliary services, large event management, foodservice & vending, and retail. Her appointment complements a period of growth in Howard’s campus business profile, with increased visibility and performance in revenue-bearing partnerships.
Last Fall, the University announced an apparel agreement with Black-owned FISLL, a brand created by former NBA all-star Allan Houston which provided Howard students with design and showcasing opportunities during Howard’s annual homecoming celebration.
Retail and dining earnings have increased 27% over the last six months, while sponsorships of events and programs have increased by 35% over the same period. In addition to her leadership of the office, Tyree also serves on advisory committees for tuition rates, housing, and institutional sustainability.
“The Howard brand is powerful in our city and around the world, thanks to the loyalty and enthusiasm of students, alumni, and supporters,” Tyree said. “We are working hard to bring excellence in quality and consistency in all of our products and services, and I think the community is recognizing that effort.”