By Emmanuel Freeman
Tennessee State University is embarking on a new era of personalized college recruitment with its latest collaboration with ZeeMee, a cutting-edge app that is revolutionizing the interaction between universities and prospective students. This partnership aims to elevate TSU’s recruitment process by building authentic connections and meeting students on their own terms.
Deputy Chief Operating Officer Elmore J. Jones, Jr., says the partnership with ZeeMee will greatly enhance student engagement with potential new Tigers.
“Our admissions team is dedicated to maintaining a strong connection with our incoming applicants, and this partnership will provide us with an additional tool to achieve that goal.”
The ZeeMee app offers a unique platform for TSU to connect with prospective students in a more personalized and meaningful way. By joining the online community, accepted students will gain access to valuable information about campus life, housing options, course offerings, and more.
Director of Admissions LaMar-Octavious Scott says the collaboration with ZeeMee is focused on increasing student engagement, improving communication, and reducing the number of undecided applicants considering TSU.
“We are excited to work alongside ZeeMee as we wrap up the Fall 2024 cycle and gear up for the Fall 2025 admissions season,” says Scott. “ZeeMee’s innovative approach and dynamic features allow prospective students to build meaningful connections with others who share an interest in TSU. This partnership will advance our recruitment-to-enrollment process and amplify our institutional marketability, putting the power in the hands of prospective students.”
TSU launched ZeeMee on June 19, coinciding with Juneteenth and the celebration of the university’s 112th anniversary. Scott shares, “As we observed this special day, we invited all prospective students to join us on ZeeMee and become part of the TSU community.”
Following the launch, students received emails and text messages inviting them to join the TSU community based on their admissions status. Admitted students will have access to additional opportunities for engagement, with ZeeMee conveniently accessible on mobile devices.
By leveraging ZeeMee’s data collection and analysis capabilities, TSU aims to measure the impact of the platform on enrollment and engagement. Throughout the year, ZeeMee will provide valuable insights into community performance, enrollment trends, and more.
In addition to facilitating interactions between prospective students, ZeeMee’s unique features create a social network tailored for the college experience. This virtual community allows students to connect, share experiences, and establish relationships before arriving on campus. According to Scott, this pre-arrival engagement not only fosters a sense of belonging but also empowers students to take ownership of their college journey.
