United Way’s ALICE campaign highlights challenges for working families in Maryland

United Way’s programs and services, as well as our advocacy work, supports equity, access, and opportunity for all—with a focus on ALICE (Asset Limited, Income Constrained, Employed) households.

People at or below the ALICE budget threshold struggle every day to pay for the basics—like housing, food, healthcare, transportation, and childcare. In Maryland, 39% of households—nearly one million—don’t bring in enough income to keep pace with the cost of living.

A significant portion of Maryland’s workforce, including cashiers, cooks, restaurant staff, drivers, warehouse workers, health aides, childcare providers, office staff, and more, live as ALICE. A majority of these peopel are working in one or more jobs, and still live just one emergency away from financial crisis.

Policy change is a powerful way to break down longstanding barriers and strengthen lives, communities, and our economy. As we approach the 2024 election, it is crucial for voters to be aware of the challenges for ALICE households—which affect us all—at the ballot box.

The Maryland State Association of United Ways’ #VoteForALICE social media campaign encourages voters to consider ALICE issues at the ballot box and prioritize policies that promote economic stability and opportunity for all.

Hundreds of thousands of workers in Maryland currently live below the ALICE threshold, including 36% of retail salespersons, 49% of cashiers, and 12% of the state’s registered nurses. These hardworking individuals contribute essential services to our communities, but their income can’t keep pace with the high cost of living in the state.