Savannah James is an influential philanthropist and the wife of NBA star LeBron James. She’spassionate about giving back and supporting girls and young women. The multi-hyphenate WAG just added beauty business founder to her list of accomplishments. Recently, Mrs. James partnered with the Howard University College of Medicine to test her new skincare line. This partnership will be a year-long clinical study to ensure her products are inclusive and exclusivefor all.
In an email, she stated, “Howard was one of the first calls we made when we started to build Reframe.
We wanted our claims to be backed by real data and vetted by a top-tier academicinstitution. The doctors and scientists at Howard University have been vital in ensuring Reframeis built for everyone.”
Reframe has a mission to redefine how we view scientifically-backed skincare—making it simpler, more approachable, and, of course, more fun. “We want to think of away to present clinical skin care in a way that isn’t so drab,” James says.
“We wanted it to be funand welcoming while still working for you.” Savannah James also explains that taking care ofyour skin is very important. “I think that when you take care of your skin, it takes care of you. We have to protect our skin. That’s not tosay that I wouldn’t extend into makeup or even haircare, but I definitely wanted to start with the basics.”