Written By Lexx Thornton
Grammy Award-winning producer Timbalandis going to make us listen to his AI music if it’sthe last thing he does. Today it was announced that he will be launching a new AI entertainment company, Stage Zero, and introducing the world to his first AI-generated artist known as TaTa.
Stage Zero co-founder and film producer Rocky Mudaliar describes TaTa as one of the first steps in Timbaland’s attempt at ushering in a new genre known as “A-pop, artificial pop.” Timbaland says he’s been angling toward AI-generated music since last year when he started using the generative AI music creation program Suno, made by a company where he now serves as creative director. He says he fell in love with the voice that Suno would generate when heuploaded unfinished demos of his songs onto the platform. “It came to a point where I’m like,’Yo, this voice, it’s amazing.'”
There’s no word on when TaTa’s first single will be released, but the Stage Zero team plans tomake her seem as real as possible. The AI artist will have a social media presence, and the company has already has released a photo of a young, pink-haired female artist meant to beTaTa.
AI is a divisive subject, especially in a music industry still figuring out how to regulate atechnology that challenges copyright laws. Suno has already been sued by the RecordingIndustry Association of America (RIAA) for illegally using millions of songs to train its AI models.