Written by Lexx Thornton
News of the revamped menu comes after a series of changes at Red Lobster. In May 2024, Red Lobster applied for bankruptcy and months later was bought out by RL Investor Holdings LLC. Adamolekun was then brought in as Red Lobster’s new CEO. “With our new backers, we have a comprehensive and long-term investment plan — including a commitment of more than $60 million in new funding — that will help to reinvigorate the iconic brand while keeping the best of its history,” Adamolekun said in a Sept. 5
A successful menu revamp can increase foot traffic, average order value, and customer retention — leading to higher same-store sales. Red Lobster is taking the adage “look back to move forward” to a new level with a revamped menu. Damola Adamolekun, CEO of the seafood restaurant chain, announced big changes to the restaurant’s familiar lineup, including the return of popular items from the past. Read on for everything we know about Red Lobster’s new menu.
In a video shared on the seafood restaurant chain’s social media, Adamolekun teases the upcoming changes.
“We’re bringing back some fan favorites, yup, they’re back, and there’s plenty under $20 on the menu.” He goes on to explain that the restaurant is gearing up to bring back its hush puppies. Adamolekun also teases new “happy hour $5 drinks and appetizer deals” coming to the menu.
But not everything is changing at the seafood restaurant chain.