Companies that thrived during Covid hope customers stick around post-pandemic
By Clare Duffy Although 2020 was rough for most companies — to say the least — some bucked the trend. The pandemic forced consumers to learn, workout, socialize and more in new ways. That boosted businesses using technology to improve remote access to their services, and condensed years’ worth of digital adoption into several months. Those business models could have staying power when the pandemic ends. “I think the habits that we have all formed over the past 12 months … are not going to go away,” said Jake Matthews, a senior intelligence analyst at CB Insights covering fitness technology.