Amazon Prime Day Boosts Sales but Stock Faces Headwinds
By Julia Horowitz After months of failing to break out, Amazon’s stock is close to a record high. Thank Prime Day, the annual sales bonanza that kicks off Monday. What’s happening: In 2020, analysts estimated Amazon’s Prime Day notched sales of $9 billion to $10.5 billion. The sales rush as the economy reopens could encourage even bigger spending this time around by consumers armed with excess savings. Adobe Analytics thinks spending could reach $11 billion. Amazon shares have risen in six of the past nine trading sessions, and are now just 1.3% below their all-time peak reached in September 2020.