Delaware State University Launches Private Merchandise Label, Making HBCU History
Courtesy of Delaware State University Delaware State University is breaking new ground in collegiate branding by becoming the first Historically Black College and University to distribute its own private merchandise label. Starting this week, select DSU apparel and items will be available on prominent platforms, including Amazon Marketplace and Walmart.com. This was made possible through a groundbreaking partnership with Everything Collegiate, LLC—a black-owned business based in Atlanta, Georgia. The launch of this private label marks a significant evolution in DSU’s merchandising strategy. It enables the university to control the design, quality, and variety of products that students, faculty, staff, and