Coppin State University Launches Brand Campaign
By Robyne McCullough Coppin State University recently launched its In brand awareness campaign, which will support the university in strengthening its brand and reputation as a leader in urban higher education. The In campaign, funded by resources received through the HBCU settlement fund, and created in collaboration with The SAX Agency, will be interwoven throughout academics, student life, athletic events, admissions, and external advertising campaigns. The In campaign is designed to illuminate the extraordinary accomplishments of Coppin State University while deepening pride in the University from members of Eagle Nation, including students, faculty, staff, alumni, and community partners. The campaign also invites prospective students and