Bowie State, NASA Team Up for Real-World Marketing Program
By D. Thompson Bowie State University has partnered with NASA to offer business students the chance to develop creative marketing strategies for new technologies and earn certificates through the Technology Transfer University (T2U) program. The T2U program is designed to give students the opportunity to apply what they’ve learned in the classroom in a real-world setting through working with public sector research and technology. BSU students in the capstone marketing strategy class are developing marketing strategies for a portable contaminated water treatment device and a self-cleaning germicidal door handle. Dr. Ella views the program as an excellent opportunity for her