Uncle Nearest Launches 2024 HBCU Old Fashioned Challenge
By Oumou Fofana Uncle Nearest has announced the launch of its second annual HBCU Old Fashioned Challenge, a campaign aimed at raising money for underfunded HBCUs. This year’s challenge, which began on Martin Luther King, Jr. Day (Jan. 15) and will end on Juneteenth (Jun. 19), will see the company work to raise $1.4 million. Speaking on the accomplishment of its first-ever campaign in 2023, a spokesperson for the Black-owned spirits brand took to Instagram and wrote, “Thanks to the participation of 3,500 bars, restaurants, retail stores, Uncle Nearest’s matching donation, and YOU, we [were] able to give nearly $1,000,000 to HBCUs across the nation,