Black Friday 2024 Breaks Online Shopping Records
Written By Emma Bowman Many shoppers on Black Friday ditched the mall crowds the day after Thanksgiving and spent more money online than ever before. And big retailers relied on deep discounts to draw in sizeable traffic. Shoppers spent a record $10.8 billion online on Friday, over 10% more than they did last Black Friday, according to data from Adobe Analytics, which tracks retail transactions. That’s more than double what consumers spent in 2017. Online shoppers shelled out some $11.3 million per minute between 10 a.m. and 2 p.m., Adobe said. “Crossing the $10 billion mark is a big e-commerce milestone for Black