Howard University Cathy Hughes School of Communications and Clark Atlanta University’s (CAU) Mass Media Arts department are partnering with Now and Later® candy for the launch of its #RecognizeTheChew Class Session Series to showcase the impact of the Historically Black Colleges and University (HBCU) experience and inspire the next generation of Black leaders, entrepreneurs, and go-getters. The program is founded on the C.H.E.W. mantra, an acronym which stands for Champion, Hustle, Empower, and Win.
“We welcome this partnership and gift in recognition of the entrepreneurial spirit and drive of our students,” said Gracie Lawson-Borders, Ph.D., dean of the Cathy Hughes School of Communications. “Together, we can empower students to succeed as leaders at this pivotal moment in the media and in society.”
Howard University Cathy Hughes School of Communications will receive a $10,000 donation to create a scholarship fund for participating students as well as host a virtual seminar where students will have a chance to draw inspiration from influential HBCU alumni, who have notably mastered the “art of the hustle” across various industries.
“Now and Later is a brand built on the values of hard work, resilience, transformation and authenticity. HBCU faculty, students and alumni embody these values daily,” says Alnese Thomas, brand manager for Laffy Taffy & Now and Later. “It’s a pleasure to support the incredible impact these institutions play in fostering some of the nation’s most influential leaders.”
Acclaimed television personality, actor, and philanthropist Terrence J will lead the session at Howard University’s Cathy Hughes School of Communications. Terrence is an alum from North Carolina Agricultural and Technical State University. Recently named the national ambassador for the Thurgood Marshall College Fund, Terrence J is a huge HBCU advocate and uses his platform to continuously promote the value of an HBCU education.
“As an HBCU alum, I am thrilled to partner with Now and Later on its #RecognizeTheChew Class in Session Series,” Terrence J says. “HBCUs are major pillars in the Black community that reflect the very essence of Black excellence, and when married with a nostalgic brand like Now and Later the possibilities can’t get any better!”
CAU’s class will be led by Keshia Knight Pulliam, Emmy-nominated actress, entrepreneur, and venture capitalist. Pulliam, known for her roles in TV and film, is a proud HBCU graduate from the illustrious Spelman College. She has not only mastered her position in Hollywood, but also her position in the boardroom.
“I look forward to partnering with Now and Later on this program and sharing my personal and professional experience with the #RecognizeTheChew Class in Session students,” Keshia Knight Pulliam says. “This next generation of HBCU leaders are resilient, and I am honored to provide any helpful nuggets to help fuel their entrepreneurial passions.”
To expand its close connections to the HBCU community, Now and Later has also partnered with notable artist, fashion designer and Florida A&M University alum Melissa Mitchell to create a unique piece that will be included in book bags distributed to 400 participating students. Additionally, Now and Later will feature inspirational stories from HBCU alums on social media throughout the duration of the campaign.