Written by Lexx Thornton
Ralph Lauren announces the Polo Ralph Lauren for Oak Bluffs collection, a new limited-edition collection and campaign telling the story of the Oak Bluffs community in Martha’s Vineyard, Massachusetts. A coastal haven for Black communities for more than acentury, Oak Bluffs hasbeen enjoyed for generations by seasonal beachgoers, close-knit alumni cohorts, and familiesthat built and continue to steward the town’s many charming cottages year-round. As part of this story, Ralph Lauren takes its ongoing partnership with Morehouse and Spelman Colleges off-campus, weaving products into this collection that celebrate timeless collegiate style and the prestigious legacy of both historically Black colleges (HBCUs).
Continuing the brand’s stories of the summer following its Ralph’s Hamptons campaign, the PoloRalph Lauren for Oak Bluffs collection blends classic coastal leisurewear, featuring details thatnod to the unique heritage of Oak Bluffs, with off-campus collegiate style through the lens ofMorehouse and Spelman Colleges. Conceptualized and designed by Morehouse and Spelman alumni at Ralph Lauren, the Polo Ralph Lauren for Oak Bluffs collection speaks to the on-island styles of longtime residents and vacationers alike, who mix collegiate ball caps and salt-weathered crewnecks in their summer wardrobe of swimwear and sandals.
The full-length documentary, “A Portrait of the American Dream: Oak Bluffs,” will premiere onYouTube on July 24, 2025, followed by a special screening and panel discussion on the powerofnarrative change in racial healing at the Martha’s Vineyard African American Film Festival onAugust 8, 2025. The screening is presented in partnership with the W.K. Kellogg Foundation, which is guided by the belief that all children should have an equal opportunity to thrive.
The Polo Ralph Lauren for Oak Bluffs collection will be available to consumers globally on July24, 2025, on Ralph Lauren.com, on the Ralph Lauren App, in Morehouse College and Spelman College Follett campus bookstores, and in select Ralph Lauren stores while quantities last.
