Uncle Nearest Holds Second Annual Challenge To Raise $1.4M For Underfunded HBCUs
By Oumou Fofana Uncle NearestĀ has announced the launch of its second annualĀ HBCU Old Fashioned Challenge, a campaign aimed at raising money for underfunded HBCUs.Ā This yearās challenge, which began on Martin Luther King, Jr. Day (Jan. 15) and will end on Juneteenth (Jun. 19), will see the company work to raiseĀ $1.4 million. Speaking on the accomplishment of its first-ever campaign in 2023, a spokesperson for the Black-owned spirits brand took toĀ Instagram and wrote, āThanks to the participation of 3,500 bars, restaurants, retail stores, Uncle Nearestās matching donation, and YOU, we [were] able to give nearly $1,000,000 to HBCUs across the nation,