Victoria’s Secret Partners with AAMU Alumnus, Black-Owned Bridgeforth Farms
Written By Alabama A&M University Victoria’s Secret & Co. has recently embarked on a first-of-its-kind initiative to advance diverse suppliers and responsible sourcing. In a departure from fashion industry standards, the global clothing and beauty brand now purchases cotton directly from four Alabama family farms – one Black-owned, and three women-owned. The initiative eliminates intermediaries to ensure farmers receive all proceeds from their crops which in turn supports their land and communities. Alabama A&M alumnus Billy Bridgeforth and his family-run Bridgeforth Farms in Tanner, Alabama are helping break down barriers as one of the project’s partners. Bridgeforth Farms holds over 10,000 acres of land across four